This will be the beauty brand’s first sponsorship linked to world sport
@charlottetilbury
Makeup brand Charlotte Tilbury will be the official sponsor of the F1 Academy this year. This association between entities goes far beyond sports and makeup, as it seeks to support and empower women involved in the world of motorsport.
Both firms are completely different, however, they share the same vision: making women “feel confident in themselves”. With this sponsorship, Charlotte Tilbury will enhance the figures of the F1 Academy drivers, highlighting their achievements and showing them to a totally new audience.
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@lolalovinfosse
@charlottetilbury
Lola Lovinfosse, an 18-year-old French driver, will be in charge of driving Charlotte Tilbury’s car. It will show off the iconic maroon color of the English brand, also with shades of rose gold, Charlotte’s Hot Lips and the message: “Make up your Destiny!” This phrase is linked to the motto of the collaboration between the brands: “Dare to dream.” The driver will also wear the racing suit and helmet to match the car.
The collaboration will last the entire 2024 F1 Academy season, and Charlotte Tilbury will sponsor the fifteen drivers who are part of it. The championship makes a single stop in Spain, which will be in Barcelona (June 21 to 23), where you can see the car race live.
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@charlottetilbury
@lolalovinfosse
F1 Academy is a racing championship that was founded in 2023 with the aim of providing experience to female drivers, so that they can advance to higher categories of Formula 1, 2 and 3. There are five teams, with three drivers each. During their first season they must be between 16 and 25 years old.
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