Brand manager Carles Gràcia takes a risk and wins by presenting his new collection
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Escorpion was founded in 1929 and has become an international Knitwear reference due to the sophistication of its designs. Its star garment is the Escorpion sweater, which has transcended from generation to generation being one of the essential pieces in every closet.
The history of Escorpion cannot be told without making reference to women, technology and fashion, as these are three of the fundamental pillars of the creation of the brand. With headquarters in Barcelona and Igualada, the brand sells its garments in 900 stores around 20 countries, so it has managed to carve a big niche in the fashion industry.
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The woman is the fundamental piece in the creation of the collection. The designer has added that they go from bright tones and more casual fabrics to a color palette with metallic tones and threads with fantasy colors. In this proposal for the new season, warm, reddish and military tones have been the protagonists. We have seen knitwear represented in different forms: shorts, jackets and even culottes.
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Something that has left all the attendees with their mouths open has been the use of pets to accompany the models. Dogs have been equally protagonists in this catwalk. Three dogs have paraded dressed in the same sweater that showed the model.
We have also seen how two models have paraded together hand in hand, something out of the ordinary. With this, the brand has made it clear that it is different in the way it represents fashion.
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