Exploring beauty trends for 2024: a touch of modernity in your style

Bet on blue in your eyes, Nordic hair tones and dare with a cut above the clavicle

@haileybieber

Por Carlota Castro Fariña
March 14, 2024

Dive into the fascinating world of beauty in 2024, where experts and searches on Google, TikTok, Pinterest and Instagram guide us to the hottest trends. Here are ten ideas to give a modern and fun touch to your style this year!

Blue in the look

Blue will be the king of makeup in 2024. Makeup artist Violette encourages us to dare with blue shadows, less intense than black and brighter than brown. So get ready to add that touch of blue to your eyes, lashes and even your nails!

@monetsdreams

@behance

Cherry cola lips

Get ready for cherry cola lips. The combination of reds and browns with intense shines is taking off, with a 2,000% increase in popularity. The trick is in the outline to get juicy and striking lips.

@aline

@gettyimages

Balletcore Makeup

Say goodbye to Barbie and say hello to balletcore. Imagine silky shadows, radiant skin and everything in pink tones. 2024 will be the year of the classical dancers.

@gettyimages

Body care

“Skinification” doesn’t just stop at the face; 2024 is the year to pamper every centimeter of your skin. Masks, scrubs, serums and massages are taking center stage. With a 1,025% increase in searches for “body care routine” on Pinterest, it’s time to pamper yourself from head to toe.

@vladaa23

@lush

Scandi hairline

Shine with the scandi hairline! Inspired by Nordic blondes, this style that highlights the hairline with a bright touch has had a 7,000% increase in Google searches. An elegant way to make your hair stand out effortlessly.

@matildadjerf

@clairerose

Snow white hair

Prominent figures such as Jodie Foster and Helen Mirren are leading the trend of wearing white hair with pride. Embrace your gray hair with style and pride! Yes, specific care to keep them shiny and free of yellow.

@janefonda

@hellenmirren

Vainilla chai

The vanilla chai color trend features a soft blonde with cool highlights in ash or beige tones. Inspired by the warm palette of the chai drink, this choice offers a touch of warmth while maintaining understated elegance year-round.

@voh.com

@gothhhgf

Preppy bob

The preppy bob marks its return in 2024, gaining popularity thanks to Hailey Beiber. A clean, classic and sober cut that has experienced an increase in searches of more than 30%.

@haileybieber

@zendaya

Chocolate manicures

Chocolate manicures are the perfect option to combine with your brown, beige or cream clothes. Opt for creamy polishes for a smooth finish that will make you think of milk chocolate!

@courtneycristinerayan

@nailitmedia

Nails Milk Bath

Make your nails dip in the milk bath trend. With semi-transparent nail polishes, you will achieve a delicate and neutral look, perfect for any occasion.

@ruthpaline

@nailitmedia