The logos of luxury and fast fashion brands are already a cultural phenomenon that floods the streets and catwalks.
@gucci
Logomania is a concept that has resurfaced in recent years. It is characterized by the exaggerated display of the logos of fashion brands. Before, it was considered ostentatious and excessive, however, currently it is a way to show status and style, with Gucci and Louis Vuitton being the most representative brands of this phenomenon.
PUBLICIDAD
PUBLICIDAD
@gucci
@louisvuitton
@georginagio
The need to display the brands’ logo in such an ostentatious way could refer to a need to aspire to a more luxurious lifestyle, since this is a symbol of identity and belonging to a certain social class. Carrying a bag from a recognized brand, such as Chanel, communicates luxury and status.
It is true that logomania is related to a flashy and exaggerated style, but there are many ways to wear logos without looking excessive. There is a wide variety of options for all styles: from discreet embroidery to prints that completely cover the garment. Below, we leave you six inspirational looks for all tastes.
PUBLICIDAD
PUBLICIDAD
@kelseymerritt
@alexandralapp
@sabahmesbahi
@fendi
@vero_solis
@fendi
Logomania is a trend that has left its mark on the world of fashion, whether sporting a large, eye-catching logo or a more subtle one. One thing is clear: brand logos will continue to be a prominent element for a long time.
PUBLICIDAD
