Microtrends or how social networks influence fashion

We show you four styles that are currently booming due to social networks

@e1isabethng

Por Irene Manzano
May 2, 2024

We find ourselves in a digital era in which social networks, mainly Tik Tok and Instagram, have a great influence when it comes to exploring and discovering new trends. So much so that the “micro trend” phenomenon was born, characterized by lasting a few weeks or months, but with great influence and impact. We show you the four micro trends that we keep seeing on the networks.

SPORTCORE

This trend combines sports style with urban style, creating both functional and stylistic looks. It has gained a lot of popularity in recent years, especially among younger people, giving greater importance to comfort and versatility.

@e1isabethng

@tylermazaheri

@zoehudsonx

SOFT MASCULINITY

It is characterized by the combination of traditionally masculine elements with other softer or delicate ones, which could generally be considered more feminine. From pastel colors to floral prints. It is a way to challenge gender stereotypes in contemporary society.

@conangray

@wgsn

@triel_b

BALLETCORE

A mix between urban style and the classic and elegant aesthetic of ballet. It stands out for the use of pastel colors, fluid lines, common ballet elements, such as tutus or ballerinas, and delicate details without leaving aside modern touches.

@daisybirchalll

@veroniquebrooks

@mackenziekroh

Y2K OFFICECORE

It is a style inspired by the aesthetics of the early 2000s, mainly the office clothes of the time. It is characterized by the use of classic and checked suits, neutral colors and retro accessories such as glasses.

@kennie.cheng

@sofievollan

@anniersh

Social networks have revolutionized the way we experiment with fashion, creating micro trends that impact even the catwalks. They may only last a couple of months or even weeks, but it is true that they impact how people dress and express themselves.