The return of the Victoria's Secret show: a fashion icon is reborn

After six years on hiatus, the angels return to the catwalks

Getty Images

Por Irene Manzano
May 22, 2024

After a significant hiatus, the iconic Victoria’s Secret fashion show is back this coming fall, as announced by the brand on its official Instagram account. Known for its dazzling spectacle and lineup of supermodels, the event has been a staple of pop culture for decades. However, in recent years, Victoria’s Secret faced criticism and challenges that led to a brand restructuring and eventually the suspension of its famous show in 2019.

The cancellation of the show in 2019 was due to a number of factors, including changes in social and cultural expectations, as well as increasing competition in the intimate fashion industry. Victoria’s Secret was criticized for its lack of inclusion and diversity, which led to a decline in its popularity. The brand recognized the need to evolve and adapt to changing times, and decided to pause the show to reevaluate its approach.

Victoria’s Secret

Getty Images

The return of the Victoria’s Secret show is not simply a return to the same. The brand has worked hard to reinvent itself and respond to past criticism. Inclusion and diversity are now fundamental pillars of its strategy. This year, expect to see a wider range of bodies, ages, and ethnicities on the runway, reflecting a more authentic and representative vision of beauty.

Getty Images

The announcement of the show’s return has generated a mix of emotions in the fashion industry and among fans. Some celebrate the return of an iconic event that has been an important platform for models and artists. Others are watching cautiously, waiting to see if Victoria’s Secret has truly learned from its mistakes and is committed to genuine change. Early signs are promising, with the brand demonstrating a more conscious and considered approach towards representation and inclusivity.

Victoria’s Secret

As we wait in anticipation for this event, it’s clear that Victoria’s Secret is on a transformation path that could redefine not only its own brand, but also the fashion industry as a whole. This return is more than a parade: it is a declaration of change and progress.