The world of fashion in its broadest sense, is in continuous evolution, and the changes that come from these new scenarios demand a highly specialized legal advice that encompasses a series of traditional areas of law that come together to provide protection to this new part of the market. Today, we generalize and expand legal and jurisdictional barriers in all areas. Therefore, we can find a wide range of branches of law dedicated to regulating certain aspects of society. Among this invasion of terms is the one that stops us in today’s post:

FASHION LAW. It’s a term referring to the Law of fashion.

As Luis Cazorla, a graduate in mercantile law, points out to us, it’s a transversal right, which basically includes mercantile norms, but also fiscal or administrative labor laws. It supposes to legal specialization in the problematic of to sector and market currently expanding: designers, bloggers, showrooms, influencers, etc. all manifestations of the dynamism of the sector (think about the capacity of influence of ablogger or youtuber with more than 20,000 followers).

This issue has been hit so hard that authors like Enrique Ortega have launched works such as Fashion Law, where the most relevant technical aspects of luxury fashion and fashion are approached in a very rigorous and multidisciplinary way. A work aimed at lawyers, consultants, companies in the sector and in general to all those who want to know about law and fashion.

This new branch of law arises from the need to regulate the essential aspects of the sector, advise and give legal coverage to companies in this sector. It deals with specific aspects such as the registration of the brand and the designs as well as the protection of them; the formalization of contracts and licenses; agreements and collaborations with other brands; relationships with bloggers or influencers; the transfer of image rights; e-commerce or electronic commerce, use of cookies and data protection, among others.

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TRADUCED: LETICIA PEREIRA FERNANDES